S4 GreeneBlade
Package Design
HeadBlade was the first company that created a razor specifically for shaving your head. After the company's founder, Todd Greene, passed away in February of 2020 they decided to create a limited edition razor in his honor.
The product line was launched in November 2020 and has since been the company's most successful product to date.
Promotional video of the S4 GreeneBlade. Courtesy of HeadBlade, Inc.
Concept and Solution
Todd Greene was an inventor and entrepreneur. In designing the packaging for this line, the goal was to make it respectful of Todd's memory and his legacy while also capturing the spirit of HeadBlade its loyal fans have come to love.
After working through several design options, the clear choice for a graphic was a silhouette of Todd's famous moto razor. Both memorializing and celebratory, it hit the balance I was trying to achieve. In talks with the HeadBlade team, we decided to include Todd's signature on the package and razor to give the line a personal touch.
S4 Moto silhouette as seen on the packaging
Package and razor
Implementation
The final design was made into a limited edition box that featured the moto silhouette and lines akin to razor blades.
The product boxes themselves contained a razor, extra razor heads, and an owner's manual.
GreeneBlade cover featuring a close up of Todd's signature
Inside flap featuring a photo of Todd Greene and a bio
Clamshell packaging for the GreeneBlade line
Owner's Manual that came with the product
Color Palette
HeadBlade already had yellow and black as its brand colors. For this project, the HeadBlade team and I agreed that we wanted to use a new color to make the product line stand out.
As Todd's last name was Greene, the choice was clear to choose a hue of green for the line. We agreed on British racing green as it was a classic color and represented Todd's deep love of classic cars throughout his life.
Typography
Many of the typefaces used in this project were part of the HeadBlade style guide. In order to make the product line stand out more, I chose the Clarendon typeface to give the line a unique look that felt memorializing of Todd as well as fit in with the brand's typefaces.